NEW YORK—Seventy-two percent of Millennials say social media impacts their buying decisions, according to a survey from CreditCards.com.
This is the most likely age group to be influenced by social media in their spending, followed by 66% of Gen-Z, 49% of Gen X, and 45% of Baby Boomers, according to the report.
Millennials tend to trust posts from their friends and family, with this type of content influencing 38% of Millennials when it comes to shopping, CreditCards.com stated.
Only 20% of Millennials report making purchases inspired by posts from celebrities or influencers. Advertisements are the second most influential type of social media content, impacting buying decisions of 31% of Millennials, noted Bankrate.com in its analysis.