WESTBROOK, Maine–The Maine Credit Unions’ Campaign for Ending Hunger today is launching its third annual $100,000 Challenge.
Over the next 30 days as part of National Hunger Awareness Month, Maine Credit Unions’ Campaign for Ending Hunger will seek to raise the $100,000 for Good Shepherd Food Bank, local community food pantries, and meal sites.
The initiative replicates a successful fundraising drive the Campaign sponsored for two years to help Good Shepherd Food Bank and its partner organizations meet the unprecedented demand for food, according to the Maine Credit Union League.
“Our league, along with our entire credit union network, is deeply committed to this issue and we are working hard with our community partners year-round to eliminate hunger in Maine by 2030,” said Todd Mason, president/CEO of the Maine league in a statement. “Initiatives like these, which raise both dollars and awareness, will certainly help us reach that goal.”
As part of the challenge, the league said financial institutions, businesses, and individuals are being encouraged to make a secure online donation to Maine Credit Unions’ Campaign for Ending Hunger. Some credit unions also are accepting donations at their branches, the MCUL added.
Seventy-five percent of the funds raised by Maine credit unions either online or in branches during the Challenge will be used to support local food pantries and meal sites. 25% of the funds raised online will directly benefit Good Shepherd Food Bank.
‘Incredible Outpouring’
“There was an incredible outpouring of support for this effort last year as well as the year before,” said Cheryl Lancaster, EVP-member services at the Maine Credit Union League. “In 2021, we raised $110,000 in 30 days. If people across our great state accept our challenge and open their hearts and wallets once again, I believe we can raise even more this year.”
Since 1990, the Maine Credit Unions’ Campaign for Ending Hunger has raised more than $11.3 million, including over $930,000 in food and cash contributions in 2021.
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