MINNEAPOLIS, Minn.—Target announced that is has launched a digital wallet in its Target app.
The move includes tying in loyalty features, and further signals that retailers are moving to shift payment transactions away from financial institutions.
The “Wallet” feature in the Target app will provide customers with a new way to pay and save at Target stores, the company said.
Using Wallet, Target customers can pay using their Target REDcard and save money with Cartwheel, all with a single scan of their mobile devices at checkout, PYMNTS.com said.
“The goal is to make checkout quicker, and to offer convenient digital savings by including Cartwheel offers and weekly ad coupons, along with the 5% REDcard discount,” PYMNTS.com said.
Coming soon, Target said guests will also be able to store and redeem Target gift cards with Wallet, PYMNTS.com noted.