NAPERVILLE, Ill.–The “#ILoveMyCreditUnion” social media initiative will be returning in 2022, and a date has been selected, according to the Illinois Credit Union League, which championed the effort.
The first #ILoveMyCreditUnion social media blast was held in 2021.
“Credit unions, leagues, associations, and industry partners all joined together to proclaim their credit union love on a single day last July through social media, reaching more than 22 million people in nine countries,” the ICUL said. “Keeping this momentum going, the Illinois Credit Union League has already begun plans to pull together organizations from throughout the credit union industry to raise awareness worldwide about the incredible impact credit unions have on their members and communities.
The league has set July 29, 2022 for the next social media blitz.
Campaign Materials to be Available
According to the league, campaign materials and other resources will again be made available online to help credit unions inspire widespread, high-energy conversation among staff, members, and communities about why they love credit unions. Participants are also encouraged to prepare for the big day by creating their own materials for members, employees, volunteers, friends, and family to post using the common hashtag: #ilovemycreditunion, the league added.
“I was overwhelmed with the results of our first social initiative,” says Tom Kane, ICUL president/CEO, who came up with the idea for the social media initiative. “That success means we can spend less time explaining the Social Media Blitz this year and more time encouraging organizations and individuals to join us in proclaiming why #ILoveMyCreditUnion on July 29, 2022. Based on the creativity and engagement I saw posted last July, I can’t wait to see the world-wide response next year.”