MORAGA, Calif.– University Credit Union (UCU) said it has entered into a first-of-its-kind name, image, and likeness (NIL) deal that extends financial support and educational resources to every member of the men's and women's basketball teams at Saint Mary's College.
“This innovative NIL agreement goes beyond simply sponsoring the teams,” the Los Angeles-based credit union said. “The partnership offers a comprehensive package designed to empower student athletes on the court, strengthen their financial futures, and support their community at large.”
‘Thrilled to Partner’
The $1.1-billion UCU, which has entered into a number of similar sponsorships with colleges and universities, said the initiative is called the "Champions" program, as it is designed to help helping university students, staff, faculty, and alumni become champions on campus and in life.
"We are thrilled to partner with Saint Mary's College and its talented student athletes," said UCU President and CEO Dr. David Tuyo II. "As a credit union built on campus, we understand the unique challenges faced by students, including athletes, as well as the faculty, staff, alumni, and every other important member of the university community. This NIL deal is more than just a sponsorship; it's an investment in this community's financial well being and future success."
The Benefits
According to the credit union, the partnership offers Saint Mary's College athletes several benefits, including:
- Membership in UCU. “Providing access to a range of financial products and services designed to meet the students' specific needs.”
- Financial wellness workshops. “Equipping student-athletes and the broader community with the knowledge and tools needed to manage their finances effectively.”
- Building a solid financial foundation. “Ensuring the Saint Mary's College community has the skills and resources to achieve financial independence after graduation and beyond.”
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