CHEYENNE, Wyo.–Wyoming has become the latest state to sign on with CUNA’s Open Your Eyes to a Credit Union awareness initiative.
According to Credit Union Awareness, LLC, the entity that manages the campaign, Wyoming becomes the 26th state in which the effort is appearing.
Credit Union Awareness described the Open Your Eyes to a Credit Union campaign as a first of its kind digital campaign designed to dispel commonly held myths about credit unions while increasing consumer consideration for credit unions as their best financial partner.
“What better way to celebrate the opportunities that credit unions bring to consumers in Wyoming,” said Chris Lorence, Credit Union Awareness executive director. “We are thrilled to bring this credit union driven campaign to Wyoming and are grateful to the Mountain West Credit Union Association for their enormous support for opening consumers eyes to credit unions.”
According to CU Awareness, Open Your Eyes to a Credit Union has approximately 1,116 supporting organizations and credit unions nationwide in a “united 24/7/365 initiative to increase consumer consideration for credit unions through education and brand awareness.”
The campaign is expected to launch in at least four other states in the upcoming months.
‘Highly Targeted’
“We are excited to have the Open Your Eyes campaign launch in Wyoming,” said Mountain West Credit Union Association (MWCUA) President and CEO Scott Earl. “This campaign is highly targeted and designed specifically to reach new consumers, helping to raise awareness to the many benefits of credit union membership. Additionally, it equips our credit unions with even more tools to promote the movement. It’s exciting to have Wyoming join Arizona in our region, which launched the campaign in late 2019.”
CU Awareness reported that as of April 1, 2021, Open Your Eyes to a Credit Union had gained more than 2.57 billion impressions and earned 959 million video views from start to finish. In addition, the organization said it had driven six million consumers to the campaign’s consumer-facing website YourMoneyFurther.com to learn about the benefits of joining a credit union.