AUSTIN, Texas–Women are responsible for some $3.7 trillion in spending in the U.S. economy, and 89% of bank/CU accounts are opened by women. And yet women remain an overlooked market by most credit unions, a critical issue that will be addressed first-hand at the upcoming CUTomorrow Conference.
Specifically, how one credit union has successfully targeted and developed programs to meet women’s needs will be the subject of remarks by Shari Storm at the one-of-a-kind CUTomorrow event, set for Sept. 9-11 in Austin, Texas. The low-cost event is just $499 to attend.
Storm, who is CEO of Category 6 and a former CU exec, will talk about “The Mom Market & How Credit Unions Have Built Marketshare Among Women” during her presentation.
“It is, frankly, mind-boggling that credit unions don’t pay more respect to women in their marketing and offerings,” said Frank J. Diekmann, Cooperator in Chief at CUToday.info, which is co-hosting the CUTomorrow conference. “It isn’t just an enormous market opportunity, it’s the right thing to do. Shari Storm will be sharing specifics around how one credit union has leveraged that opportunity and better served its members.”
What’s On Agenda
The two-and-a-half-day CUTomorrow Conference will feature more than a dozen speakers addressing all aspects of successful growth strategies. The credit unions that will be sharing what they have done were selected after having been earlier profiled by CUToday.info and after readers identified the subjects they most want to learn more about.
The low registration fee of $499 is being made possible due to the support of sponsors that include Catalyst Corporate, Volcorp, Harland Clarke, CU*Answers, Emery Financial Group, CUNA Mutual AdvantEdge Analytics, and Your Marketing Co.
James L. This & Associates is also co-sponsoring the meeting.
The full agenda can be found at CUTomorrow.info.