GRAND PRAIRIE, Texas–Texas Trust Credit Union said it has signed a naming rights deal with AEG Presents to rename The Theatre at Grand Prairie as the Texas Trust CU Theatre at Grand Prairie.
According to the credit union, the multi-year sponsorship, brokered by AEG Global Partnerships, affirms the “unique and long-standing bond that Texas Trust shares with Grand Prairie and the surrounding communities. Marquee signage for the newly named Texas Trust CU Theatre will be visible from I-30 to hundreds of thousands of people each week.”
The theatre, located adjacent to Lone Star Park, is known for being one of the most versatile concert venues and private event spaces in the country, Texas Trust Said. It has a capacity of more than 6,500 guests and hosts events covering all music genres, as well as corporate gatherings and award shows.
The two-level theatre features state of the art sound, lights, and LED video walls, as well as luxury suites with private bars for entertaining VIPs. Backstage features hospitality rooms and the 8,000-square-foot lobby can be used for receptions, dinners, galas, and private events and concerts, Texas Trust added.
‘Integral Part of Community’
“Texas Trust Credit Union is an integral part of every community we serve, which means more than just doing business here,” said Jim Minge, CEO of Texas Trust Credit Union. “We are an active supporter of the Grand Prairie Independent School District, The Grand Prairie Education Foundation, the Chamber of Commerce, and a number of Grand Prairie-based non-profits. This partnership allows Texas Trust to reinforce our commitment to the city and support a world-class venue that will offer high quality entertainment while also providing substantial economic benefits to the city.”
The $1.6-billion Texas Trust has more than 120,000 members.