RICHARDSON, Texas–Texans Credit Union has introduced a new logo. The $2.27-billion Texans CU said the redesign represents a “bold step forward,” embodying the organization's commitment to its Texas Instruments (TI) heritage, tradition, innovation and the “vibrant spirit of Texas.”
In the 1990s the credit union expanded its FOM and moved to a community charter, and in 1998 went through its first rebranding when it changed its name from Texins to Texans.
"The new logo reflects our dynamic evolution as an organization," President and CEO David Frazier said in a statement. "With this redesign, we convey our dedication to being a financially sound credit union while showcasing our unique business model and our commitment to transformation and progress. It serves as a visual representation of our promise to continuously enhance value for our members for decades to come."
In making the change Texans Credit Union cited research conducted by The Tech Report indicates that a “staggering: 90% of a brand's initial impact is attributed to its logo, signifying the impactful role visual identity plays in shaping perceptions and building trust.
The ‘Hero Element’
“Within the new logo, the T in Texans remains the hero element, symbolically weaving and connecting the community while propelling it forward,” the credit union said in a statement. “It blends Texans Blue and Texans Tangerine, representing loyalty, trustworthiness, generosity and success. The chosen fonts, Azo Sans Medium for ‘TEXANS’ and Neuzeit Grotesk Regular for ‘CREDIT UNION,’ embody modernity and authenticity.”
The credit union has more than 120,000 members.
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