WESTBROOK, Maine—“Wicked Whoopies” are among the testimonials that are in the latest flight of ads that are part of the Maine Credit Union League’s statewide awareness campaign, themed “Own It.”
The advertising on TV, radio and online features members talking about their relationships with credit unions. In two new spots, Amy Bouchard, the owner of Wicked Whoopies is featured, as is Olivia Surprise, a student who claims her mobile phone is her credit union. The spots can be viewed on the League’s YouTube channel.
The league reported that its production team recently developed a 60-second spot of all the member testimonials combined, with a message of how Maine consumers are joining credit unions in record numbers – a statistic supported from the membership growth in the state to over 665,000 members.
According to the Maine league, the Statewide Awareness Campaign will have aired 15,000 television spots from January 2015 through December 2015, along with a comprehensive digital advertising segment with Google, Pandora, and YouTube. Additionally, the number of visitors to www.mainecreditunions.org has climbed to four times the volume of 2014, with 80% of site visits from a mobile device, the league said, reporting that since the beginning of January 2015 the campaign has generated over 50,000 click-throughs via Google Advertising and over 50,000 video views on YouTube. The "Triplets" commercial has generated nearly 35,000 views alone.
In 2016, the league said its buy will contain nearly 15,000 spots and reach the 95% of the Maine viewing audience an average of 32 times. The media mix includes digital and radio advertising and well-known sports and festival sponsorships through the state. The microsite will also be updated to include a refresh of banner ads and videos.