FORT WORTH, Texas– Tarrant County’s Credit Union (TCCU) has launched a new website and a new logo which it said better represent and personify its growth and diversity.
According to the $120.7-million TCCU, the website embraces a modern, fluid design with a focus on smart navigation and ease-of-use. The logo champions a more modern and abstract look and introduces new colors to the brand, the CU said.
Tarrant County’s CU partnered with On The Mark Strategies on the redesign.
“This is a defining moment in the life of our brand,” said TCCU CEO Lily Newfarmer. “Our credit union has been growing and our field of membership has been expanding for years. Now we have a visual representation of that in our logo.”
Time Up for Clock Tower
Tarrant County’s CU said it retired its longstanding clock tower logo – “a staple for Tarrant County employees and government officials who are the credit union’s founding membership group,” with the new logo designed to be more inclusive of all members.
“Growth and inclusivity were the drivers of the new website,” the credit union said. “The website was built to servea broader audience and offer easier navigation.”
If further noted services on the new website are easier to locate and require fewer clicks to find, and that menu options were consolidated and products and services are presented in a more educational manner.
‘Empowering Members’
“A user-friendly website is essential for adequately serving a diverse, growing membership. So is financial education,” said Newfarmer. “TCCU isn’t in business to open checking accounts and approve loans all day long. We’re in the business of empowering our members to achieve financial success through education and financial solutions. The new website ensures this advantage is available to a more diverse and ever-changing demographic.”
TCCU has more than11,000 members.
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