MINNEAPOLIS, Minn.—Target's revamped loyalty program is ready for its nationwide debut. Target Circle will be available to shoppers in the United States beginning Oct. 6.
Program perks include earning 1% on Target purchases, personalized deals and early access to its sales.
The launch follows an 18-month test in six cities that garnered two million members, CNN said.
“The expansion of the loyalty program complements Target's branded credit card, Redcard, which only a quarter of its customers use. The program is free,” CNN said.
Target will begin automatically enrolling members that have Target.com and Redcard accounts. The company has said earlier this year that Target Circle also gives the company more data about shopping habits, CNN said.