LAKE JACKSON, Texas–TDECU said it has entered into a new type of name, image and likeness (NIL) deal with University of Houston’s Linking Coogs.
NIL allows college athletes to earn income from promoting company’s products and services.
“For the first time in this new era, TDECU is providing its infrastructure to better support student athletes and support them with essential business acumen for a solid financial foundation,” the credit union said.
According to TDECU, the new multi-year partnership will allow all of UH’s 600+ student athletes across 17 sports teams the opportunity to opt-in to a “fee-free payment infrastructure, powered by TDECU.”
Guidance Offered
In addition to celebrating their athletic achievements, the $4.6-billion TDECU said it will also offer guidance on establishing credit, budgeting effectively, and understanding tax obligations, to ensure they are well-prepared for the financial responsibilities that come with these newfound opportunities.
"TDECU is not just a financial institution. We are financial partners and problem solvers for our members,” said TDECU President and CEO Isaac Johnson. “Our partnership with the University of Houston has always been about more than stadium naming rights. It’s also about helping student athletes, and the entire community, through financial education, career development, and fighting food insecurity.”
‘Transcends’ Marketplace
Linking Coogs was created in October 2022, with TDECU saying it “transcends the traditional marketplace model by offering holistic solutions that address the complex challenges and opportunities within the NIL ecosystem.”
“With NIL deals for college student athletes ranging from modest amounts to substantial sums, it's imperative they learn how to navigate this new terrain with confidence and savvy,” TDECU added.
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