SAN FRANCISCO—What card brands do consumers trust most?
In an effort to understand how consumers perceive and use credit cards, GoBankingRates surveyed more than 1,000 American adults from across the country and asked several key questions, including, “Which credit card company do you trust the most?”
Nearly 60% (59.76%) said that they trusted Visa the most, followed by Mastercard (21.8%), American Express (9.32%) and, lastly, Discover (7.39%).
“With the majority of consumers putting their utmost trust in Visa, one has to ask, what makes Visa so widely beloved?,” GOBankingRates asked.
According to the analysis, the answer is multifold, but comes down to four main components: legacy, availability, innovation and perhaps most of all, branding, GoBankingRates concluded.