DAYTON, Ohio—Support Financial Resources, which provides service and sales performance management solutions to credit unions, has launched a new corporate brand − Support EXP.
The launch includes a new website, “www.supportexp.com, as well as a suite of performance solutions and a new EXP Performance Portal.
“Support EXP represents a suite of turnkey solutions that optimize business performance,” the company said. “It is an innovative performance model for developing agile service and sales teams that consistently optimize service and sales performance with measurable results, year over year.”
The new corporate brand identity includes a new tagline, “Experience Performance Optimization. Results.”
“The new identity represents a new positioning that shifts the performance management paradigm by providing organizational leaders with an end-to-end solution that quickly targets performance gaps inside the credit union and precisely closes those gaps,” the company said. “With the understanding that measurement alone changes nothing, the organization combines action-based, voice-of-the-customer research with actionable, coachable metrics and analytics, all of which target employee-specific skill building. This methodology equips managers to build-out agile service and sales teams resulting in a high-performing service and sales culture that delivers optimized member experiences, superior member satisfaction and deepened member relationships leading to lifetime member value and financial growth and profitability.”
As part of the roll-out, Support Financial Resources also activated the EXP Performance Portal for its clients, a redesigned central data repository that connects users with voice-of-the-customer performance intelligence.