SUPERIOR, Wis.— The $705-million Superior Choice Credit Union has named Adam Keer CEO, the organization announced.
Most recently, Keer served as chief revenue officer and chief institutional lending officer at Connexus Credit Union.
“On behalf of the board of directors of Superior Choice Credit Union, I am pleased to welcome Adam Keer as our new chief executive officer,” said Mark Casper, board chair. “Adam brings a wealth of experience in the credit union industry, along with exceptional leadership skills and a strong passion for advancing our organization. We are confident that his expertise will help us continue to grow and provide outstanding value to our members.”
“I’m truly honored to step into the role of CEO at Superior Choice Credit Union,” Keer said. “The board of directors and the team under the leadership of Chris Dawe have done tremendous work to strengthen the credit union and set the stage for long-term success. Because of their leadership, we’re well-positioned to continue delivering real value for our members and the communities we serve.”