Study Uncovers Most Popular Features In Attracting Younger Consumers To Card Offers

NEW YORK—What are the most popular features of credit cards that are attracting younger consumers?

According to Creditcards.com it’s signup bonuses of at least $500 in cash or $1,200 in travel credit.

The study surveyed Millennials ages 23 to 38.

“This is a change compared to older generations who prefer debt relief, like 0% interest offers on balance transfers or new purchases,” stated Yahoo Finance in its analysis.

One theory that may explain the preference for travel signup bonuses is that 57% of Millennials polled said they have flown or stayed in a hotel every year, compared to 48% of older generations, Yahoo Finance said.

“Another possibility: the rise of churning—when people constantly obtain credit cards, reap the signup bonus, and move on to the next one,” added Yahoo Finance.

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