DUBLIN, Ireland—A new study indicates that online transactions need to be very simple or many consumers will simply move on.
An Elavon study of 1,000 adults in Ireland on their mobile shopping experience identified that 70% of shoppers will abandon online transactions when the process is too difficult.
Similarly, nearly two-thirds surveyed reported that a poor experience would impact their decision to shop with the brand in the future, stated Irish Tech News in its analysis.
The major sources of frustration range from being forced to repeat information (57%) to obligatory sign-up processes (42%) and limited payment options (40%), Irish Tech News said.