SAN FRANCISCO–Noting that one of the biggest obstacles to switching financial institutions is the “overwhelming hassle” of moving accounts, SF Fire Credit Union is encouraging Bay Area residents to open up their financial relationships by exploring a credit union membership in addition to their main bank.
It said the effort is aimed at “giving a nudge to those who are credit union curious, but hesitant to join.”
“We want this unexpected campaign to make people laugh, but also think seriously about the benefits of a credit union,” said SF Fire CEO Kathy Duvall. “We know that one-in-three people are not familiar with Credit Unions, and only one-in-five know who SF Fire is. This campaign encourages Bay Area residents to get to know SF Fire and consider us for a better, more personalized banking experience we're sure they'll love."
Officially launching on Nov. 1, SF Fire said its “playful campaign” dubs the term “Side Bank” as a progressive way to take advantage of credit union services, without the hassle of first leaving a bank or moving around accounts.
‘Once People Try Us…’
The credit union added that by diversifying with an SF Fire credit union account, Bay Area residents have “access to topnotch services, low fees and great rates – that they may just want to leave their big bank for.”
"SF Fire's motto is 'Where members come first,’ and we live that out every day with our intentional and attentive approach to our members and the services we offer," said Duvall. "Once people try us, they usually stay."
The commercial can be viewed at this link.
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