SEATTLE—Starbucks announced that both its loyalty program and mobile transactions saw hefty growth in the second quarter of its fiscal year.
So far, it's added 1.6 million new users, and found that those who had Starbucks rewards programs in place were actually spending more—their spending was fully 39% of the entire chain's sales, Payment Week reported.
Moreover, mobile order and pay options now account for 12% of all transactions in the United States just in this quarter, Payment Week noted.
“Customers want mobile payments. They like the convenience of line-skipping and paying ahead, just picking up an item and moving on with the rest of the day,” Payment Week said.