SEATTLE—Starbucks continues to see a steady increase in the number of customers using its mobile app to buy coffee and other items.
Meanwhile, a huge amount of unspent cash continues to sit on its app. In mid-2023 the company reported there was $1.8 billion stored on its app by customers who had yet to spend the money.
The Seattle company said 31% of total transactions at U.S. company-operated stores were made via the app, as of Dec. 31, Geek Wire reported.
That’s a new record, and up from 27% in the year-ago quarter, and 25% two years ago, the report said, adding, “Starbucks debuted its mobile order-ahead feature a decade ago. The company is now among the leading mobile payment providers in the U.S.”
Expanding Mobile Ordering
During an earning call, CEO Laxman Narasimhan said Starbucks is working to improve the accuracy of wait times on the app and focused on helping customers personalize orders, noting product search capabilities geared to dietary needs, according to Geek Wire.
Narasimhan, who became CEO in 2023, also said more than 40% of the company’s nearly 7,000 U.S.-licensed stores now have mobile ordering capabilities.
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