ST. PAUL, Minn.– Employees of Affinity Plus FCU will be taking the “Polar Plunge” in late January as part of festivities related to this year’s Super Bowl, which will be played in the home stadium of the Minnesota Vikings.
Other businesses, celebrities, sport figures and everyday Minnesotans will also be taking the plunge.
Affinity Plus said 50 of its staff from branches and offices across Minnesota will plunge Tuesday, Jan. 30, during Super Bowl LIVE week in Minneapolis. The special plunge will be held on the Verizon Up Stage at Ice Mountain at the recently renovated Nicollet Mall in downtown Minneapolis.
“Our staff love to plunge and support Special Olympics,” said Dave Larson, Affinity Plus president/CEO. “Special Olympics Minnesota is one of our Charities of Choice, because the work they do for athletes statewide is amazing. This event gives us another opportunity to celebrate Special Olympics Minnesota and show the world our Affinity Plus pride.”
Two hundred spaces were made available for the general public to plunge with Affinity Plus staff and many others, the credit union reported. To continue the partnership, the National Football League and Special Olympics Minnesota also will host a Unified Special Olympics Flag Football game prior to the Polar Plunge Jan. 30.
Affinity Plus said the Jan. 30 Super Bowl LIVE special Polar Plunge comes at the start of the Polar Plunge “season,” as events are held across Minnesota each January through March.
Affinity Plus teams plunge in numerous greater-Minnesota locations and several Twin Cities metro locations, too.
Individuals and teams raise funds, then leap into frigid water in the middle of winter. Some plungers do it once to check it off their “bucket list;” others do it year after year to raise funds and make memories literally frozen in time, Affinity Plus said.
Employees of Affinity Plus aren’t the only CU staffers who willingly plunge into freezing water as part of a fundraiser. CUToday.info featured one Vermont credit union here, that explained what the experience is like.