LONG BEACH, Calif.–Southland Credit Union said it has entered into a multi-year partnership with the athletic department at Long Beach State University. The deal makes Southland the Official Credit Union of Long Beach State Athletics and will run through 2022.
Under the agreement, Southland Credit Union said it will work with Long Beach State Athletics to promote and develop awareness of the financial services available to students, faculty, and the Long Beach community. In addition to increased visibility of Southland Credit Union throughout Long Beach State Athletics properties, students, faculty, and visitors will have access to new Southland ATMs in the Walter Pyramid and at Blair Field.
“Southland and Long Beach State Athletics will also work together to engage students, fans and guests at Long Beach State venues with special events and unique entertainment opportunities,” the organizations said in a statement. “(In) August, Southland distributed over 2,000 laundry bags to welcome incoming freshmen at the University Move-In Day. Southland also brought out their money booth and anyone who signed up for a free membership was given the opportunity to grab as much cash as they could in 15 seconds.
Broadcasting to Expand
According to the organizations, the sponsorship agreement funds will support several areas impacting student-athletes and fans of Long Beach State, most notably with the additional underwriting of Beach Vision, the video production unit for LBSU.
“With the support of Southland, Long Beach State will now be able to provide even more high-definition, multi-camera live streams, broadcasting over 100 games from nine sports in the coming year,” the organizations said. “This will provide greater visibility to LBSU student-athletes and coaches, allow greater access to the teams for fans, and create opportunities for students to help play a part in producing digital content and learn vital skills for future careers in broadcasting.”
New Branch to Open
Southland Credit Union said it will open a new branch at 2250 N. Bellflower Boulevard in Long Beach by the end of 2018.
"We are proud to have the opportunity to support student athletes in our community with this historic partnership," said Thomas Lent, president and CEO of Southland Credit Union and Long Beach State Alumnus, in a statement. "It is important for us to make a lasting impact with the community of Long Beach to better serve our members, the Long Beach community, and the students, faculty and alumni of Long Beach State."
The $750-million Southland Credit Union has approximately 60,000 members.