LOS ALAMITOS, Calif.– Southland Credit Union’s has named Deena Otto president/CEO, effective Dec. 8, 2025.
Otto succeeds Tom Lent, who will serve as CEO emeritus until his official retirement on Jan. 2, 2026, the CU said.
Otto previously served as senior vice president and chief operating officer at Stanford Federal Credit Union, a $4.3-billion institution headquartered in Palo Alto, Calif.
“Deena brings a proven track record of strategic leadership, innovation and deep commitment to Member experience,” said Thomas Willingham, board chair, Southland Credit Union. “Her energy, vision and operational expertise make her uniquely suited to guide Southland into its next chapter of growth. The board is confident she will build upon Southland’s strong foundation while advancing our mission to serve our Members with innovative financial solutions and exceptional service.”
Otto’s career spans more than two decades in brand development, marketing and financial services leadership. She began her career at Nike, where she developed a passion for brand storytelling and innovation before transitioning to credit unions.
“I am honored to join Southland Credit Union and build upon the remarkable legacy of member service and community impact,” said Otto. “Southland’s dedication to its members, associates and communities is truly inspiring. I am passionate about the credit union movement and its member-first philosophy.”