OSHKOSH, Wis.–The $795-milion Verve, a Credit Union, here is reporting it closed $3.9 milion in loans using Chatter Yak!’s Yak Tracker tool, which allows credit unions to use social and digital media to generate leads and revenue.
Verve also reported netting $79,091 in non-interest income as a result, according to Chatter Yak. Overall, Verve said the solution helped it to generate 165 auto/recreational vehicle loans, 77 unsecured loans, four secured, 68 credit cards, six mortgages and five HELOCs for a total of 325 new loans put on the books.
“It’s awesome working with a client like Verve that understands that members are coming to their credit union in very different ways than in the past,” said Bryce Roth, president and co-founder of Chatter Yak!, in a statement. “When credit unions ignore alternative channels to reach their members, they are missing opportunities to help their members save money and keep the credit union’s financial engine churning.”