Smartphone Sales Continue To Surge, Even As…

FRAMINGHAM, Mass.—Samsung is still shipping the most smartphones, but Apple sales continue to surge.

That’s according to early results from IDC's Worldwide Quarterly Mobile Phone Tracker report, which shows there were 337.2 million smartphones shipped worldwide in Q2 of 2015.

The total represents an 11.6% increase from the same quarter in 2014, which is the second-highest quarter to date. Samsung is still shipping the most units, totaling 73.2 million for the quarter. Apple sold 47.5 million iPhones in the quarter—its biggest fiscal third quarter ever—and it continued to see very strong growth in China.

While focus is on the Samsung/Apple race, IDC noted there are other players in the market that could be factors.

“While much of the attention is being paid to Apple and Samsung in the top tier, the smartphone market in fact continues to diversify as more entrants hit this increasingly competitive market,” Melissa Chau, senior research manager with IDC’s mobile phone team, told Pymnts.com. “While the Chinese players are clearly making gains this quarter, every quarter sees new brands joining the market. IDC now tracks over 200 different smartphone brands globally, many of them focused on entry-level and mid-range models, and most with a regional or even single-country focus.”

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