CHICAGO–As part of the ongoing celebration around CUToday.info’s one-year anniversary, we have partnered with MacKinnon Marketing and Branding to offer one credit union a terrific way to kick-start its growth—for FREE.
The winning credit union will be offered the opportunity to tap the expertise of one of America’s most decorated and recognized CU marketing and branding experts to reinvigorate member growth, lending and more. As was reported here, Roy MacKinnon was part of the team that led 1,500% growth over more than 25 years at First Entertainment Credit Union in Hollywood, Calif. Along the way he picked up nearly every marketing award available inside credit unions and out, and during his tenure also directly managed or supervised numerous areas, including branch operations, a specialized high net-worth member department, consumer lending, asset liquidation and SEG business development.
Now Mr. MacKinnon has brought all that to his own firm, with a focus on medium and smaller CUs, and has agreed to join with CUToday.info in offering one credit union help in getting 2016 (and beyond) off to a great start.
Credit unions interested in reigniting their own growth—did we mention for free!—need only drop an e-mail to CUToday.info’s Frank J. Diekmann at Frank@CUToday.info. Your message should include details about your credit union, the challenges that you’re seeking to meet and exceed, and any other details that are relevant. Please note that your message does not need to be long or detailed.
MacKinnon Marketing and Branding will then choose one credit union to work with to build a more successful and effective marketing program.
The deadline is Nov. 13.
As part of its one-year anniversary celebration, CUToday.info has also introduced “The 2015 Big Book of Bargains,” which offers more than a dozen discounts, freebies, and more from leading solutions-providers in credit unions. CUToday.info has also organized “CUToday For a Better Tomorrow,” an initiative in which more than 60 credit unions from around the world have agreed to help one extra member per month during October, November and December. CUs can still sign up and be a part of A Better Tomorrow by e-mailing Frank J. Diekmann at Frank@CUToday.info.