LIVONIA, Mich. — Six Michigan credit unions have joined to form a new CUSO called Storyfi, a video and media production company with a mission to help credit unions of all sizes “tell their unique stories through impactful, strategic, and tailored media services.”
The credit unions include 4Front in Traverse City; Community Choice in Farmington Hills; ELGA in Grand Blanc; Honor in Berrien Springs, and Team One and Wildfire, both in Saginaw.
In May, Storyfi, LLC. acquired CUBE TV Studios, an award-winning media production team, and its assets from CU Solutions Group (CUSG). This acquisition includes four full-time producers, an extensive client portfolio, associated intellectual property, and production resources, the CUSO said.
“We believe in credit unions, and we see a genuine opportunity to help them tell their stories and support the industry,” said the CUSO’s president & CEO, Nick Olexa. “We’ve been working since the beginning of the year to lay the groundwork, in terms of infrastructure and talent, to ensure we’re delivering the creative and engaging content that our clients need to succeed in a competitive financial services marketplace.”
Olexa has 16 years of experience in marketing and communications in credit unions, having previously served as VP-corporate marketing at CU Solutions Group) and VP-marketing and communications at the Michigan league.
What’s Available
According to the new CUSO, Storyfi offers a comprehensive range of media services, including video production, annual meeting and live event streaming, media planning and buying, and turn-key media solutions.
For info: www.storyfi.com.
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