SIOUX FALLS, S.D.–Sioux Falls FCU has a new name and brand. The 90-year-old credit union is now Levo Credit Union.
“As Sioux Falls Fed takes on the new moniker of Levo, the institution has felt particularly inspired to capture the energy that a person receives from making decisions for their own financial futures and feeling confident and empowered in those decisions,” said the Dakota Credit Union Association. “That’s where Levo comes from—it’s an expression of the uplift you get from working with a financial institution that understands your way of life, dedicates service in a wholly localized way and strives to help you live better. Levo is that uplifting feeling you get from knowing someone has your back and your future is bright.”
With the new name comes a new tagline, “Forward Together.”
Sioux Falls Federal Credit Union was founded in 1934, serving primarily U.S. Postal Service and government employees, and expanded its field of membership by the late 1990s to a community charter the CU said necessitated a new name.
“For their current and new members, the rebranding is a realization of a new era in credit union experience,” the Dakota CU Association said.
The New Look
“Members will receive the same great, community-focused service they’ve always received from Sioux Falls Fed. The new look represents a clearer demonstration of the ideals that Sioux Falls Fed has built over the past 87 years, encapsulating who they have always been and who they will continue to be into the future.”
The $409-million Levo CU has more than 30,000 members.
A video about the name change can be viewed here.