KENSINGTON, Md.—Signal Financial FCU has launched a new brand, website, and “smart solutions” it said is tailored to providing its members with a “modern banking experience that fits seamlessly into their everyday lives.”
Signal Financial said the unveiling follows three years of work on revamping and redefining its digital and banking and member experience,
“We are thrilled to be unveiling our smart solutions and new brand to the membership,” CEO Francois Verleysen said in a statement. “Today’s milestone aligns our brand with our modern approach to banking and demonstrates our commitment to meeting our members where they are on their financial journey with solutions that will help them make informed financial decisions.”
The $400-million Signal Financial said key highlights of the initiative include:
- Updated Mission Statement, Vision Statement, and Core Values. “These statements serve as guiding pillars for the credit union.”
- Signal’s New Mission. “To enable you to make smart financial decisions, for today and tomorrow, by building stronger relationships and smarter solutions to bank easier, bank faster, and bank better.”
- Signal’s New Vision. “Empowering you to take ownership of your financial journey.”
- Signal’s New Core Values. “Service Excellence, People First, Future-Focused, Impact Driven.”
- Smart Solutions. Signal Financial said its new Signal Smart Plus membership offers a high dividend rate and exclusive member perks for individuals with Signal Smart Plus Checking and Signal Smart Plus Savings, as well as who meet the account requirements. It said it launched a new Signal Smart Checking account to complement the high-yield Signal Smart Savings account it unveiled in August 2023. The account has no minimum balance or transactions requirements, and no monthly maintenance fees.
- Modern Brand Identity. Signal Financial said it “evolved its brand and visual identity to align with the modern, personable approach the credit union is taking to its member experience. Centered around the institution’s logo, the new color palette, visual elements, and font treatment all reflect a contemporary, cohesive visual identity.”
- Enhanced Digital Experience. Signal Financial said that central to the Signal Smart brand launch was its redesign of its website, signalfinancialfcu.org. “Grounded in data and market research, the revamped website includes a new information architecture, enhanced content, and focuses on the value of Signal’s smart solutions for its members’ everyday finances and big moments,” the credit union said.
It said it has alsounveiled its new “Add a Product” feature that it says allows members to add a deposit account or apply for a consumer loan directly through Signal’s online banking platform.
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