PRINCETON, N.J.—Hu-manity.co, a company that has been advocating for what it calls the “31st human right,” the right of individuals to own their data as property, has announced the launch of an Android app aimed at giving consumers the power to claim, control and manage their data.
The “31st human right” is a reference to the 30 rights included in the United Nations’ Universal Declaration of Human Rights.
Hu-manity.co said its new app, #My31, will give users a title for digital data that is stored on a blockchain. Users can then choose if, how and where their data will be used by companies, and their choices will be recorded on blockchain, Pymnts.com reported.
“This is one of those rare times in history where people can use an app to change the world without getting off the sofa,” said Richie Etwaru, founder and CEO of Hu-manity.co, in a release. “It is a giant step for every individual on the planet to own our data as our property and have a seat at the table for the first time. While it is clearly a victory for the individual, companies benefit immensely from the option of having access to explicitly consented data. The #My31 app empowers business needs and individual rights to co-exist and thrive.”
A $200 Billion Market & Growing
According to the company, the human data marketplace is a $150 billion to $200 billion a year market that is growing exponentially. Hu-manity.co said that the app launch will first focus on healthcare data.
“Healthcare data sets are among the largest and most valuable,” noted John Kao, chief evangelist of Hu-manity.co. “Given the personal nature of health data, it makes sense to employ technologies that engender the level of trust and transparency that Hu-manity.co is in business to provide. This will set the stage for expanding to other forms of human data in the future.”
The new app will be available in the United States with plans to expand into other countries. An iOS version will be coming shortly, Pymnts.com reported.