PORTSMOUTH, N.H.–Service Credit Union has launched a new advertising campaign showcasing its business members and their stories of growing a business in the New Hampshire economy.
This multi-faceted campaign is running in New Hampshire markets on MSNBC, CNBC, Fox News, NECN, ESPN and the Golf Channel. Advertising is also appearing in print, on social media channels, and online video. The advertising is aimed at complementing the “Ready” brand campaign that launched earlier this year with the campaign call to action, “Are you ready to grow?”
“From the smallest business owner to the largest, from developers to investors, each support New Hampshire’s economic development in their own way and have their own set of unique needs and goals that SCU is poised to support,” said Wendy Beswick, vice president of marketing at SCU, in a statement. “With this campaign we are highlighting our members’ stories and the practical and emotional decisions that have led to their success.”
‘Differentiated Approach’
According to Service CU, the campaign concept, which was developed by creative agency Blaze Partners of Portland, Maine, is designed to communicate SCU’s sophisticated and differentiated approach to partnership with businesses across New Hampshire.
“This campaign is about showing Service Credit Union’s commitment to their members and their state as we tell member stories of growth and inspiration,” said Kevin Kayne, partner at Blaze Partners. “It is an exciting project to be a part of and can continue with more stories going forward.”
Member stories and more information about the partnerships with SCU can be found at GrowWithSCU.com.