SAN DIEGO–San Diego County Credit Union is extending the naming rights deal it has with the stadium that is the former home of the NFL’s San Diego Chargers.
SDCCU has signed on for two more years following acceptance of the deal by the City Council’s Land Use and Housing Committee. The deal will increase the monthly rate paid by the credit union from more than $30,000 a month to more than $60,000 a month, in exchange for additional signage at the 51-year-old stadium.
As CUToday.info reported earlier, San Diego County CU paid the city $500,000 for the naming rights from September 2017 through the end of 2018. The two-year extension, which runs through the end of 2020, will cost the credit union $1.512 million more.
According to terms of the deal, the city will receive $1.2 million of that revenue, or 78%. The rest will go to Fox Sports, which negotiated the deal as part of an advertising and naming rights agreement with the city through the end of 2020.
The facility was formerly known as Qualcomm Credit Union and was home to the Chargers before the team moved to Los Angeles. It is currently home to the San Diego State University Aztecs football program through the end of 2020. It is also home to the annual San Diego County Credit Union Holiday Bowl.
Other Plans
Plans call for redeveloping the stadium site to be redeveloped by the university into a combination of academic buildings, a river park, housing and a smaller stadium as part of a development called SDSU West.
As part of the expanded naming rights deal, SDCCU will receive expanded signage that includes two elevator door wraps, one field-level wall wrap sign in the east end zone, 44 branded turnstiles, one Friars Road marquee and one external triangular three-message sign.