San Diego County CU Bids $500K For Stadium’s Naming Rights

SAN DIEGO–San Diego County Credit Union has bid $500,000 for the naming rights to Qualcomm Stadium here.

If the bid is accepted by the city council, the facility would be named SDCCU Stadium, according to 10news.com.

San Diego County Credit Union has been a sponsor of high-profile sporting events here, including its new sponsorship of the San Diego County Holiday Bowl college football game. It had previously sponsored the Poinsettia Bowl, before that game was discontinued after the 2016 season.

Qualcomm Stadium had been home to the NFL’s San Diego Chargers, who have relocated to Los Angles because the team could not get a new stadium deal in the city.

According to 10news.com, the agreement, if approved, would run to the end of next year, with the report noting that in its proposal, SDCCU said it would work to boost attendance at stadium events. SDCCU has a history of heavily promoting events it sponsors, 10news.com reported.

SDCCU was one of four bidders.

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