EAU CLAIRE, Wis.–Royal Credit Union has named Brandon Riechers president and CEO.
Riechers will assume begin his new role on July 31. Randy Beck has been serving as interim president and CEO since April 15, following the departure of Rudy Pereira. Riechers will be the fourth CEO to lead the credit union since it was created in 1964.
“I’m very pleased to announce that the person best suited and uniquely qualified to be our next CEO has been with Royal Credit Union for over 20 years and grew up right here in the Chippewa Valley,” said Board Chair Doug Olson. “We owed it to our members to conduct a nationwide search and consider all candidates. We chose Brandon because he is a values-driven, member focused, strategic leader who is respected throughout the community and the credit union industry. Brandon is ready to lead Royal into the future.”
Riechers started at Royal in 1996 as a branch financial sales representative while he was a student at UW-Eau Claire. He advanced through several leadership roles at Royal in lending, and has served as executive pice president CLO since 2012. Riechers holds finance and management information systems BBA degrees from UW-Eau Claire and will graduate with his MBA from UW-Eau Claire in December, 2017. He is also a graduate of CUNA Management School and the Cardwell CEO Leadership program. Riechers led the expansion of Royal’s Minnesota markets by successfully negotiating acquisitions of a bank and a bank branch, has helped grow Royal’s loan portfolio through business services innovation, and served on the National Credit Union Administration Exam Flexibility Task Force, the CU stated
“I’m honored to be selected as Royal Credit Union’s next president and CEO,” said Riechers. “Royal has a proud history, a reputation for excellence and is deeply committed to serving our members. I look forward to leading an organization that exists to make a positive impact in the lives we touch and the communities we serve.”