EAU CLAIRE, Wis.–Rudy Pereira, president and CEO of the $2-billion Royal Credit Union here, has resigned in order to take over as CEO of the $2.5-billion Premier America Credit Union in Chatsworth, Calif.
Pereira joined Royal in December of 2011 and was the third CEO to lead the credit union since it was created in 1964.
“It has been an honor to serve as Royal’s president and CEO for the past five years,” Pereira said in a statement. “I have enjoyed working with our board, executives and team members to provide exceptional service to our members. We are a values-driven organization and take pride in our ability to offer great products and services while giving back to the communities we serve. I have enjoyed serving Royal’s Members in Wisconsin and Minnesota and I’m proud of what we have been able to accomplish for them.”
Under Pereira’s leadership, Royal “identified and articulated Royal’s core purpose and values,” RCU said, and “grew by more than 60% in assets, increased net worth, became increasingly more efficient, improved give-back to members through better rates, industry leading team member engagement at 98th percentile in consecutive years and eliminated 69 fees, saving members over $15.3 million over the last five years.”
“On behalf of the board of directors, I would like to thank Rudy for his service to Royal Credit Union,” said the CU’s chairman, Doug Olson. “I certainly understand the opportunity to return home is one Rudy couldn’t let pass and we appreciate the success he has helped the credit union achieve. Royal is well-positioned for the future because of Rudy’s visionary and laser-focused leadership. We have an experienced board and executive team in place and will navigate the transition process effectively as we continue to focus on serving our members.”
RCU said it is working on both a transition and succession plan.