NEW YORK—Some advice is being given to retailers gearing up for the holiday shopping season—make sure your content is mobile friendly.
Half of consumers say they still plan to make purchases in-store, but most will utilize online channels, too. Indeed, 84% plan to use their smartphones to research and find coupons and deals, compare prices and read product reviews—in the aisle—before buying in-store, according to a new study by Shopkick.
“One lesson is that brands better tailor their email for mobile devices and send personalized offers in real time based on intent, location and other variables. Text, too,” stated Media