NEW YORK—While shoppers continue to make online purchases via their laptops, retailers have been pushing to get even more purchases made using their phones—and they appear to be succeeding, according to one new report.
For credit unions, of course, a key issue in both channels is whether members are using their CU cards for those purchases, or are they using other providers’ cards or even BNPL solutions.
“Mobile e-commerce has for years been hailed as the future of shopping,” noted the Wall Street Journal in its analysis. “Online shops as well as airlines and hotels have upgraded and pushed apps or mobile-optimized websites as a way to get our attention—and access to our wallets.”
By using push notifications, mobile-only deals and other levers, vendors can “tempt” customers to make quick, unplanned purchases, the Journal stated.
‘It’s Finally Working’
“It’s finally working, as this past holiday season was the first time mobile-revenue share surpassed desktop, reaching 61% on Christmas Day, according to data from Adobe,” the report said. “The laptop’s extra friction makes shoppers more careful: Many people say they have moved too fast on a phone, accidentally buying the wrong plane tickets.”
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