EAST LANSING, Mich. —Reseda Group, the wholly owned CUSO of MSU Federal Credit Union, has partnered with Maps Credit Union to acquire Pocketnest, an AI-driven financial wellness platform.
“Together, we’re developing the future of banking, giving members easier access to financial insights and straighter paths to financial freedom — and Pocketnest’s technology is significant to our future innovation,” said April Clobes, president and CEO of Reseda Group and MSUFCU.
Powered by behavioral science and generative AI, Pocketnest delivers members personalized, holistic financial guidance across ten essential areas—from budgeting and debt management to estate and tax planning. By combining tailored education with actionable insights, Pocketnest empowers members to take action in pursuit of their long-term goals, MSUFCU said.
"At Maps Credit Union, we're always looking for innovative ways to enhance the member experience,” said Mark Zook, president and CEO of Maps Credit Union. “Partnering with Reseda Group and Pocketnest allows us to prioritize our members' financial well-being like never before with an AI-driven platform to help them build a solid financial foundation, equipping them with the knowledge and tools they need to succeed."
Many digital banking experiences prioritize transactions first, driving members to purchase products such as opening a line of credit or securing a loan. The new Pocketnest-centered approach enables financial institutions to create a member experience that prioritizes financial wellness, helping to establish a solid financial foundation before recommending transactions, MSUFCU said.