LONDON—The remittance market is heating up, and cross-border payments fintech Wise said it has introduced two offerings in the U.S. to go with its new branding.
Wise has launched Wise Business cards, which connect to Wise accounts and let businesses make cross-border payments at the mid-market exchange rate. Managers can use the Wise app to set spending limits and track expenses on the cards, Insider Intelligence reported.
“Wise also started letting U.S. customers send money through links. Customers can transfer money to others without having to get their bank details. Recipients can input their bank details through the link to receive their funds,” Insider Intelligence said.
The fintech debuted fresh green branding, which it said was inspired by “global currencies, languages, alphabets, and places around the world.”
‘Easier Way to Spend’
“The idea behind the cards came from businesses using Wise wanting an easier way to spend the money in their accounts directly,” Sharon Anne Kean, Wise’s director of global expansion, told Insider Intelligence. “And for the links, we realized that customers aren’t always aware of the recipient’s bank details … either because it's inconvenient to get or because they don’t feel comfortable asking for that information.”
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