SCHAUMBURG, Ill.— Raddon, a Fiserv company, has announced the winners of its 2021 Crystal Performance Awards.
Twenty-one credit unions from around the country received the award, segmented by assets of above/below $1 billion. These institutions are among the top 3% of those whose results and metrics are analyzed by Raddon each year, the company said.
Each recipient credit union was selected based on an analysis of key performance metrics focused on service, member relationships, sales and other areas as observed within the Performance Analytics program from Raddon. By benchmarking performance against their peers, credit union leaders can understand their competitive advantages, and develop more effective strategies and approaches to member service, Raddon said.
The Winners
This year’s winners are:
Crystal Performance Award winners, more than $1 billion in assets:
- Altra Federal Credit Union, Onalaska , Wis.
- Community First Credit Union, Appleton, Wis.
- Dupaco Community Credit Union, Dubuque, Iowa
- Elevations Credit Union, Boulder, Colo.
- GreenState Credit Union, Iowa City, Iowa
- Logix, Burbank, Calif.
- Navy Army Community Credit Union, Corpus Christi, Texas
- Numerica Credit Union, Spokane Valley, Wash.
- Robins Financial Credit Union, Warner Robins, Ga.
- Summit Credit Union, Madison, Wis.
Crystal Performance Award winners, under $1 billion in assets:
- Extra Credit Union, Warren, Mich.
- First Community Credit Union, Jamestown, N.D.
- Frankenmuth Credit Union, Frankenmuth, Mich.
- Hoosier Hills Credit Union, Bedford, Ind.
- Marshall Community Credit Union, Marshall, Mich.
- North Star Community Credit Union, Maddock, N.D.
- Sacramento Credit Union, Sacramento, Calif.
- Service 1st Federal Credit Union, Danville, Pa.
- Superior Choice Credit Union, Superior, Wis.
- Utah First Federal Credit Union, Salt Lake City, Utah
- Vermont Federal Credit Union, Burlington, Vt.
‘Especially Significant’
“The Crystal Performance Awards are especially significant this year; they are one of the best industry-wide benchmarks for how leading credit unions fared during the pandemic,” said Bill Handel, general manager and chief economist at Raddon. “As we monitor the continuing effects of this period – including tremendous member adoption of digital tools – we are confident that our approach to measurement and metrics informing strategy will remain effective in building outstanding credit unions.”
Winners Issue Statement
Two of the winning credit unions issued statements, including:
- “Our team has worked very hard to provide our members exceptional products and personalized service in the face of uncertainty and many challenges,” said Steve Koenen, president and CEO at Altra FCU. “For our efforts, it’s rewarding to be recognized once again as a Crystal Performance Award Winner. I’m proud of what we have accomplished and value the coaching and expertise from our Raddon partner.”
- “We’ve worked with Raddon for many years, and our focus on meaningful service paired with meaningful metrics has earned us a place among Crystal Performance Award winners for ten years running,” said Heather Luciani, CEO at Marshall Community Credit Union. “Last year had numerous challenges, but Raddon and what we’ve learned and adopted grounded our team and helped us successfully serve our members.”