NORTHRIDGE, Calif.–Premier America Credit Union said it has entered int a 10-year, multifaceted partnership agreement with California State University, Northridge.
The long-term commitment supports events and programs that benefit students and alumni and includes the renaming of the university’s athletics facility after the credit union said, Premier America added.
In addition to renaming the Matadome — home to CSUN’s men’s and women’s basketball and volleyball teams — to the Premier America Credit Union Arena, the partnership also includes Premier America being designated the “Official Credit Union of CSUN,” the “exclusive” credit union partner of CSUN Athletics and the CSUN Alumni Association, and the official affinity credit card provider for the alumni association.
‘A Perfect Match’
“Our organizations are a perfect match, and we’re honored to partner with CSUN,” said Premier America President and CEO Rudy Pereira. “CSUN’s deep commitment to building a brighter and more equitable future for its students, their families and the community is aligned with our core values. We look forward to working together as we promote financial well-being and provide opportunity and guidance to our richly diverse community.”
The $3.4-billion Premier America CU has more than 100,000 members.
Premier America CU said its relationship with CSUN was secured in concert with multiple parties, including LEARFIELD (CSUN Athletics’ multimedia rightsholder), ADC Partners and Innovative Partnerships Group.
Additional Tie-Ins
The partnership between Premier America and CSUN includes the opening of a campus credit union branch and the installation of ATMs, hosting of financial wellness and literacy programming, and the sponsorship of various student and campus events.
Premier America said it will also sponsor events at CSUN’s Younes and Soraya Nazarian Center for the Performing Arts (The Soraya), as well as other events in coordination with the CSUN Alumni Association.
In addition to the renaming of the athletics facility, Premier America Credit Union’s name will be displayed prominently on the court, and the credit union will sponsor games during basketball, volleyball and baseball seasons.
CSU-Northridge has approximately 38,000 students and nearly 390,000 alumni.
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