GREENVILLE, S.C. –A new video titled “Poke Your Eyes Out” has been released that its creators call “hilarious and bizarre.”
The video, according to Your Marketing Co., which created the ad, is “a dog-whistle shot that you don’t need a money-hungry big bank to be happy.”
The video, which can be found at badbankers.com, features YouTube star, Valerie Sassyfras, who Your Marketing Co. said is perhaps best known for her 2018 viral video “Girls Night Out,” where she performed her signature dance at a children’s Mardi Gras party at Confetti Park in New Orleans. That video landed her as a comedic feature on NBC’s “Ellen,” MTV’s “Ridiculousness” and others. YMC returned to the scene to re-record the hit with a credit union-themed twist.
“Love it or hate it, the video is to become a viral sensation as viewers try to figure out what is going on,” Your Marketing Co. said. “Through very uncanny dance and song, Sassyfras and her crew quickly plant the seed: Banks answer to shareholders; credit unions answer to you.”
YMC President Bo McDonald said the video is a chance to have a little fun at the expense of the countless bankers who make so many consumers want to “poke their eyes out.”
“They’ll probably facepalm and shake their heads at the Sassyfras craziness,” said McDonald. “But in the end, I hope this is something fun that credit union leaders can rally around and share a laugh about as we do our best to show our elected officials why consumers across the country feel so incredibly frustrated when it comes to the big banks.”