RICHLAND, Wash.--Gesa Credit Union is reporting its Forevergreen Affinity Card program, a fundraising partnership with the Arbor Day Foundation, has raised more than $66,000 to go toward the Foundation’s reforestation initiatives and will help plant more than 31,000 trees across the Pacific Northwest.
More than 7,000 Gesa members carry the card.
With the Forevergreen Affinity Card funds, Gesa Credit Union said the Arbor Day Foundation will plant the trees in Washington Department of Natural Resources Managed Forests.
“This initiative aims to restore Washington’s public lands, addressing wildfires, diseases, and insect infestations,” Gesa CU said. “The focus includes strategically planting Douglas fir, Western hemlock, and Western redcedar trees. These efforts aim to regenerate multi-species forest stands resilient to diseases and insects, ensuring a healthier future for the forests.”
‘Strengthening Communities’
“At Gesa, we’re dedicated to supporting and strengthening the communities our members and team members call home, which is why we’re ecstatic to see the immense impact our Forevergreen Affinity Card and overall partnership with the Arbor Day Foundation has had across the region,” VP-Marketing Chad Langford said in a statement. “It’s inspiring to see our members join us in planting trees in the Pacific Northwest. We could not have done this without their support.”
Series of Cards
The Forevergreen Affinity Card is the sixth card Gesa has launched in its line of affinity cards. Other cards that are part of its Local Heroes series include cards supporting firefighters, law enforcement, healthcare workers, teachers, and veterans.
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