PeoplesChoice CU Finds Unique Way to Put a Charge into Fundraising

SACO, Maine–PeoplesChoice Credit Union here has found a unique way to put a charge into fundraising to fight hunger in the state.

Luke Labbe, president of PeoplesChoice CU. Photo: Maine CU League

The $320.5-million CU has had electric vehicle chargers installed at four of its locations in Southern Maine that are available for the public to use 24/7, providing the wi-fi connection is working, according to the Maine Credit Union League.

All of  the proceeds generated from the charges will be directed to the Maine Credit Unions’ Campaign for Ending Hunger, the largest credit union-supported initiative in the country aimed at fighting hunger.

The credit union had its first member use one of the new charging stations last week, according to the MCUL.

‘Great Opportunity’

“We saw a great opportunity to provide a service to the surrounding communities,” Luke Labbe, president at PeoplesChoice CU, told the Maine league. “Not just with the charging stations, but the proceeds themselves going right back to work, feeding the people of Maine.”

The charging stations, which are Enel X JuicePedestal units, come with a flexible payment system that allows drivers the option to pay either via their mobile device or the credit card terminal, according to the report. By working with its vendor, PeoplesChoice CU has been able to establish a fair price that covers delivery costs while still being able to donate to the Campaign for Ending Hunger, the league said.

Green Products Coming

“The Charging to End Hunger program will pair with upcoming green loan products, such as solar and green vehicles, and is a key component of the credit union’s effort to be environmentally conscious and reduce its carbon footprint,” the MCUL stated. “With each charge, PeoplesChoice CU will assist the community with their cleaner and greener initiatives through something they would need to do anyways—all while simultaneously helping to feed their hungry neighbors.”

According to the Maine league, the chargers are compatible with all electrical vehicles manufactured for the North America market. Tesla vehicles can be charged when using the Tesla to J1772 adapter by Tesla.

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