KINGSTON, R.I.–People’s Credit Union has signed a sponsorship deal to become the Official Credit Union of University of Rhode Island (URI) Athletics.
One component of the new integrated relationship is a contribution from People's Credit Union to URI's "Friends of Women's Athletics Fund" for each win by a Rhode Island women's team, the organizations said. In addition, the sponsorship will also provide People's Credit Union with increased visibility during various women's home athletic competitions, as well as on official URI social platforms and GoRhody.com.
"As People's Credit Union's relationship with URI continues to grow, we are thrilled now to be the Official Credit Union of URI's Women's Athletics,” said Sean Daly, PCU president and CEO. “It will be our largest partnership and we look forward to the student athletes bringing their leadership skills to new community initiatives and youth focused activities that the credit union has planned.”
The organization said that to complement its URI connection further into the community, coaches and student-athletes from URI's women's programs will join People's Credit Union in youth-driven initiatives each year of the agreement. The initiatives will be centered on the importance of teamwork, discipline and other character traits that are vital in both sports and life.
‘Respected Corporate Partner’
"People's Credit Union has been a respected corporate partner of ours for years, and we appreciate their ongoing support of our athletics programming – and now, as our first-ever Official Credit Union for URI Women's Athletics'," said URI Director of Athletics Thorr Bjorn. "It's all very exciting and we're thrilled they wanted to expand this area of their involvement with us here on campus, and deeper within the community."
A video related to the new partnership can be found here.