GRAND RAPIDS, Mich.— Consumers Credit Union has signed a sponsorship agreement with Van Andel Arena here for the naming rights to a restaurant.
What was known as Intersection restaurant at Van Andel Arena is now known as ConsumersCU Club Restaurant + Bar, according to MIBiz.com. The restaurant opened in time for the home opener of the Grand Rapids Griffins, the minor league affiliate of the NHL’s Detroit Red Wings.
The naming rights include signs throughout the arena and a mural over the stairs and escalator, MIBiz.com reported.
“The Van Andel Arena and Griffins hockey team are staples of the Grand Rapids community,” Consumers President and CEO Scott Sylvester said in an announcement. “We are looking forward to all the possibilities that arise as part of this exciting new collaboration.”
Terms of the sponsorship were undisclosed, according to MIBiz.com. SAVOR, which is the exclusive food and beverage provider at the arena, manages the restaurant.
The $1.9-billion Consumers CU, based in Kalamazoo, Mich., has approximately 126,500 members.
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