HARRISBURG, Penn.–The Pennsylvania Credit Union Association (PCUA) has introduced a new logo and brand promise, “Moving your credit union forward.”
The PCUA has been working with Pittsburgh-based design company, Wall-to-Wall Studios for the past year to create a new logo that builds on the 83-year legacy of the Association, while also demonstrating innovation, progressiveness, confidence, the future, strength, and trust.
“We made the decision to rebrand as a way to reinforce our leadership role in the credit union movement. Changing the look and feel of our logo and creating a brand promise were clear first steps for us,” PCUA President & CEO Patrick Conway said. “This process would not have been possible without the support of our members — the Pennsylvania credit unions who allow us to be their advocate.”
The PCUA said the new logo uses two main colors – blue and green – to delineate the different aspects of the mark.
“The most notable piece is the ‘CU’ with an arrow between them, showing the forward motion of the Association and the movement as a whole,” the PCUA said. “Overall, the mark represents who PCUA is as an organization and where it will go over time. The fresh and clean look evokes thoughts such as innovative and progressive, youthful and forward thinking.
“Creating the new logo is something that we have been working on for nearly a year and we are excited to finally introduce it to our members and show them that their Association is working for them,” Conway said.
The PCUA has also introduced a new video. To watch, Click here.