TYSONS, Va.–PenFed Credit Union has launched “PenFed Saves You Money,” an integrated marketing campaign that seeks to highlight how members of the military and civilians save money through the “great rates” it offers.
Multimedia messages will run in markets across the U.S. mainland and Puerto Rico in support of the campaign.
“For 85 years we have been serving the military with some of the nation’s best rates, and now in recent years PenFed membership is open to everyone and provides even more people with the opportunity to save money with PenFed,” said PenFed SVP/Chief Marketing Officer Gaurav Bhatia. “Through this campaign we want to make that takeaway perfectly clear – our rates are now for everyone – military and non-military.”
The marketing campaign promotes PenFed’s leading rates for checking and premium online savings, credit cards, mortgages, auto loans and personal loans. The campaign will air widely in the Washington, D.C., area across TV, radio, digital and print (including Washingtonian) as well as on Metro buses and in the Dulles International Airport C Tunnel, PenFed said.
In addition, the campaign will have a strong presence in Puerto Rico, San Antonio and other select markets nationally through posters, banners and promotional materials in PenFed Credit Union financial centers.