TYSONS, Va.—PenFed Credit Union has launched what it is calling a “massive advertising campaign” inside Washington Dulles International Airport.
The “PenFed Saves You Money” advertising campaign is located in what the credit union said is one of the most heavily trafficked areas within the airport: the tunnel connecting departing and arriving United Airlines Hub passengers between Concourse C and the AeroTrain station heading to transfer flights and Main Terminal.
The advertisements featured in the tunnel located between United Airlines Hub Concourse C and the AeroTrain Station include two massive wall wraps parallel to the moving walkway and six adjacent tension fabric wall displays with light and sound features, the credit union reported.
The “PenFed Saves You Money” integrated marketing campaign was initially launched in November of 2020 with multimedia messages that continue to run in markets across the U.S. highlighting how members of the military and civilians both save money through PenFed’s “great rates.”
“PenFed is in a perfect position to ramp up our presence here in our hometown Washington region while also reaching travelers from across the nation,” said PenFed Credit Union President/CEO James Schenck. “PenFed is proud to serve a mobile membership. We continue to move forward together and gain momentum. We’re already off to a great start welcoming new members in 2021 after closing out a record year in 2020.”
The $27-billion PenFed has approximately 2.2 million members.
Making It ‘Perfectly Clear’
Added SVP and Chief Marketing Officer Gaurav Bhatia, “Through this campaign and advertising within the Dulles International Airport tunnel, we want to make that takeaway perfectly clear that our rates are now for both military and non-military.”
The marketing campaign promotes PenFed’s leading rates for checking and premium online savings, credit cards, mortgages, auto loans and personal loans. In addition to the Dulles International Airport tunnel advertising, the campaign is also airing widely in the Washington, D.C., area across TV, radio, digital and print as well as on Metro buses.
The campaign also has a strong presence in Puerto Rico, San Antonio and other select markets nationally through posters, banners and promotional materials in PenFed Credit Union financial centers.
Video content that is part of the campaign can be viewed here: ad 1, ad 2, ad 3, ad 4.